guidecraft playroom

About Guidecraft

Guidecraft produced ten items when it was first started in 1964 in a small woodshop. Jason Fein purchased the company from his father in 1995 and has continued to develop the line, which now includes over 580 educational toys and furnishings. The company's size has changed, but its mission remains the same: stay true to the tradition of smart, beautifully crafted wood products that allow children's minds and imaginations to grow. As Guidecraft turns 45, it is obvious that its best contributions lie in a commitment to continue doing what the company does best. The company always gives its loyal customers what they have come to expect: expert quality, excellent service and an ever-growing collection of creativity-inspiring products for children. Guidecraft's playful furniture is an exciting new extension to their product line. Guidecraft is committed to promoting the learning and excitement of children everywhere, and is working hard to earn and maintain your loyalty.